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Winning Websites
Customers will form an opinion of your business as soon asthey look at your website. Therefore the same basic rulesapply that you use in the production of your brochure andyour business card - It needs to grab attention, be easy to read, have a benefit statement, be friendly and make astatement about your business. More and more potential customers will look at your websiteto find out more about your product or service or even toplace an order. Here are some further points: #1 Keep it updated - all information, prices and technicaldetails needs to be kept right up to date #2 Easy to understand - just like your brochure, yourcustomers need to find what they're looking for quickly andeasily #3 Not cluttered - some websites try to convey too muchinformation and people just "click off" Remember the KISSprinciple - Keep It Simple Stupid. #4 Don't get too clever - no fancy fonts and flashinglights. People are fed up with sites that try to betoo clever. They're designed by people who want to show howclever they are and who aren't really thinking about thecustomer #5 Fast loading - photographs and graphics can slow downloading, so be aware. If customers can't get to what they'relooking for quickly enough, then they'll "click off" #6 Friendly - your website just like all your othermarketing materials need to suggest to the customer that youare a warm and friendly organisation to deal with #7 Call to action - every page of your website needs to tellthe customer what to do next - order something - phone formore information - sign up for your newsletter Discover how you can generate more business without havingto cold call!Alan Fairweather is the author of "How to get More Saleswithout Selling" This book is packed with practical thingsthat you can do to ? get customers to come to you . Click here nowhttp://www.howtogetmoresales.com
Designing Professional Web Pages
If your Web site doesn't project a professional and polished image to your visitors, your credibility and that of your products and services will suffer. Image is everything -- especially online where your competitor is only one mouse click away!Before your first HTML code is written, you will need to consider your Web site's navigational structure, color sch...
So Much About Meta Tags!
I've written about META tags in the past, and I thought I'd help you expand your search engine optimization efforts and increase your web hits.Rule #1: META tags always go in between the HEAD tags on your website.Rule #2: NEVER include any line breaks in any META tag!Most everyone knows the two basic META tags: keywords and description.Keywords should be in a descending order of importance. Move your most important keywords to the front, and don't repeat yourse...
Are You Driving Away Potential Customers?
When a prospect lands on your website will he or she understand what you are presenting? Do your ordering/sign up instructions make sense? Can prospects easily find the information they are searching for? If you don't know the answers to these questions you may be driving away potential customers.As a writer I put a lot of effort into making ideas clear. Therefore, I sometimes find it annoying when I can't figure out what a webmaster is trying to say. I admit I sometimes don't grasp a concept because I'm in a hurry. However, I've run across poor formatting, grammar and spelling as well as poor continuity that make web content difficult to understand. This is a big turn off for visitors.If you are not good at writing consider hiring someone to do it...
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Using Your Personal Website To Clinch That Job!
With an increasing number of employment portals emerging, it is apparent that internet tools do help bring the job-seeker and the potential employer together. A sophisticated job search engine enables the job-seeker to have a smaller sample of relevant job openings instead of going through countless newspaper advertisements.However, for most job-seekers, their resumes are not attractive enough. They can utilise their personal homepage to boost their chances of grabbing that all-important interview.Here are some tips:Allow potential employers to email your referees:It is important to invite potential employers to email to your referees. Alternatively, you can be systematic and create a simple ... |  |
| Graphic Design Can Make Or Break Your Web Site
We all want high impact graphics for our Web sites - Right.Sometimes it is easy just to pick a template that comes included with a site builder and or hosting package.There are also thousands of Free templates that you can download from the Internet.But for those of us who want full control of our design and graphics, it is first a matter of sitting down and choosing your site design and color scheme.Your site theme... | |
| Make Your Web Site User-friendly
You can create a website that attracts customers, not repels them, with a little common sense advice.Everyone wants an attractive professional looking website. But too often businesses think they need a GLITZY site with all the bells and whistles when what they really need is a functional site that attracts customers.Creating a user-friendly website doesn't require a lot of money or a staff of professional, high priced, designers. If fact, they can be the very thing that leads you to go overboard.All you really need to know is what your customer wants and how to deliver it in a way that even a first-time visitor can u... | |
| You Need Rss, Atom, And Ror/rdf Codes On Your Website--now You Need Google Sitemap As Well!
Do you have a website? If so, you need an ROR XMLNS code button which leads to a full ROR/RDF code page for your website. This code tells search engines all about the special details you input into the code about your website. For example, it tells them special details about each particular product (or certain special ones) that you sell on your site or sites, it tells the search engine bots your contact information such as your business address and phone number (without informing the entire universe, as the code is invisible to all but you and the search engine bots e... | |
| Optimized Web Page Template
I want to give you a free web page template that will besearch engine friendly. Why?Well, I assume you want your web page to come up as high aspossible in search engines because that generates freetraffic.On the other hand, your page has to deliver value to yourvisitors. Most people on the web are not searching to buysomething. They're surfing the web to find information tosolve a problem or fill their needs. If your page deliversthat, they'll be back.Fortunately that is exactly what search engines want you todo.Their job is to ... | |
| Every Website Is A Human Being?s Attempt At Achieving A Goal Or Obtaining Happiness
Have you ever thought about the real stories behind all the websites on the Internet? There are over 10 million sites out there and a human being with... | |
| Your Web Site Is A Wonderland: What Picassos Art Taught Me About Persuasive Design
Whenever singer John Mayer sings his romantic song, "Your Body is a Wonderland", I can't help but think of web sites and usability. As a usability consul... | |
| The Most Important Question To Ask About Your Web Site!
When you design a website how do you start ?Do you start with the banner graphics at the top, or the order page or maybe the sales letter ?All of those are areas that have to be created but they're really not the place to start.The place to start is by answering one simple question about your site.>> What do I want my visitor to do before she leaves? > If she doesn't do that, what else would I like her to do? ... | |
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