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Want To Increase Your Online Sales? Make Sure That Your Web Site Has A Unique Selling Proposition
If you own a web site or if you are going to build a new one, the most important thing about your site is to achieve as high as possible visitors to sales conversion rate. Although they say that "the traffic is king online", if your website converts poorly, your online business will fail, unless you receive tons of free traffic which I doubt. On the Internet today every website has competitors. So, in order to have a high conversion rate your online business should have a unique selling proposition, sometimes also called "unique value proposition" (USP or UVP). What is this unique selling proposition? Your USP is the biggest unique benefit to your prospects. A benefit is an answer to your customer's question of "What's in it for me?" You should tell your prospects what makes doing business with your company better than doing business with your competitor. Here are some guidelines for creating a compelling unique selling proposition - USP: Write down every possible reason you can think of why someone would want to do business with you. Review the list and eliminate everything that is also true of your competitors. If a competitor can make the same claim, it's not a "unique" proposition. Some quick guidelines: What is unique about your service compared to your direct competitors? Which of these factors are most important to your prospects?Which of these factors are most difficult for your competitors to imitate?Which of these factors can be understood most easily by your prospects?Rework your USP until you have it simple and clearly defined that your customers can instantly identify with. USPs work best when they are a sentence or two for the most. Lowestfare.com is an example of a company whose unique selling proposition is clearly defined in their domain name. This company provides the lowest air fares in the air travel industry. If your business doesn't have a unique selling proposition, you must create one in order to be successfull on the Internet! When you have your USP, you should present it in your web site's headline, web copy, in every ad, do so year after year, and... remember that you must deliver what you promise. When writing your web copy, it is also important to understand that there are four online personality types, and they look for information that specifically answers their questions. Note that sales conversion rate also highly depends on personality types: Competitive/Assertive personality - answer "What can your solution do for me?" question.Spontanious/Amiable - "Why is your solution the best for me?"Humanistic/Expressive - "Who has used your solution to solve my problem?"Methodical/Analytical - "How can your solution solve my problem?"So, try to answer all above questions (What? Why? How?) in your web copy or sales letter. After your website is up and running, in order to further increase sales conversion rates of your online business, you should run a split-testing, or A/B test, on your web site. Note that direct marketing professionals don't guess - they base their decisions on statistics. What is a split run? A split run is where you measure a new idea or way to sell a product against a control or default that you know works. So, you might have two pages of sales copy - one that you know sells 2% to a targeted audience, and another that is selling the same thing but at an unknown rate. To do the split-testing online, you should have a decent measurement system that accurately records the number of people arriving at your web site and their actions (leads, sales). You could test different headlines, graphics, background/text combinations, link colors, buttons (buy now, order now, buy, order), you can even test paragraphs of content. There is nothing on a website that cannot be split-tested. Any of these changes affect your sales conversion. After you have run a split-test, you should find out if your test results are statistically significant. Use SplitTester. This free tool will tell how likely two ad copies are to have different long-term results: http://www.splittester.com/ So, before thinking about how to drive more traffic to your web site, first make sure that your web site has a unique selling proposition (USP) and converts well. About The Author Gerardas Norkus is a successful author and publisher of http://www.1st-in-rewards.com Great tips on receiving free merchandise and money from top on-line rewards and incentives programs. (c) Copyright 2004. All rights reserved. Publishing Guidelines: You may freely distribute or publish this article provided you publish the whole article and include the copyright notice and links in full. A courtesy copy is requested upon publication.
What To Ask Your Web Designer
If you need a web designer, but have no clue about the typical web design process, I am quite certain that you must be feeling a bit overwhelmed about what to expect. As web designers, we oftentimes have a myriad of roles to fill when working with their clients, but as the client, you always have a right to know the complete design process up front. Let's talk a bit about what questions you may want to ask a potential design firm before they get started on your website.1.) "How much is this going to ...
Excellently Constructed Websites
Want to see an excellently constructed website? As a writer I found one of my favorite writers: (Paulo Coelho) has a site that could inspire anyone who wants to create a more humanistic presence on the Web.Being a writer, when I was asked to do some research into what makes a good website, of course I straightaway went to check out all of my favorite authors. After sifting through a few standard sites I remembered to look at one of my all time respected writers-Paulo Coelho. Judging by how many books he has sold he is obviously a lot of people's favorite, and his website is exactly what you'd want to keep the fans happy.If any of you are familiar with Coelho's work you will know how prolific he has bec...
Using Your Personal Website To Clinch That Job!
With an increasing number of employment portals emerging, it is apparent that internet tools do help bring the job-seeker and the potential employer together. A sophisticated job search engine enables the job-seeker to have a smaller sample of relevant job openings instead of going through countless newspaper advertisements.However, for most job-seekers, their resumes are not attractive enough. They can utilise their personal homepage to boost their chances of grabbing that all-important interview.Here are some tips:Allow potential employers to email your referees:It is important to invite potential employers to email to your referees. Alternatively, you can be systematic and create a simple ...
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Simple Lines And Shapes For Your Logo Design
Geometric designs come in all shapes and sizes? and lines. You can create your logo design or customize your illustration by using simple lines and shapes to create your very own unique image.Integrate the principle of simplicity with lines, circles, squares, triangles and rectangles, and you'll be able to come up with wonderful results that you can use for logos, newsletters, flyers, brochures, and even web pages.I would just like to emphasize that this article is not your typical 'you-do-this-you-do-that'. It doesn't matter how you manipulate your geometric shapes and lines, as long as you produce results that best exemplify your tastes and specifications. I could only provide you with the basics of making your shapes and lines vary in thickness or flow in your media presentation. I wi... |  |
| Increase Your Credibility With Web Site Awards
Web Site Awards are given from other sites to reward your site for a specific reason. They will usually give you an award graphic or text link to include on your site if you win. Awards are great to display on your Web site because they will give your business more credibility to your visitors and customers. Some things your Web site could be awarded for a... | |
| A Great Banner Only Needs Simple Things
To create your own great banner, you only need five (5) simple things:1. Size according to standards. Always keep to the standards. Having a bold, huge banner would look good and attract more attention than any graphic design ever would. Nevertheless, if everybody is doing it, what would be different about you then? As one designer have said: "I know that if your ad is slightly larger it may get more attention but if we all start doing this where will it stop." Sticking to the standards is quite the norm. Some sites would even require you to create your banner according to the regular standards of. So it is still better to design your banner this way than to revise it later on.2. Great content equals great banner. Aside from a great graphic design, your banner should also have co... | |
| Other Ways To Look At Things
Many people today are tired of the Microsoft software that came pre-packaged with their operating system. Some have switched over to Apple's Macintosh line, but for the most part we just put up with what we have. Microsoft's Internet Explorer (IE) has come under a lot of fire as of late for several reasons. Hack... | |
| Creating A Favicon
Once, I attempted to create a favicon (the little graphic in the URL address box) for this Web site, but never did finish the work until now. I used a free program that allowed me to copy and paste an image to create an icon, but I believe it has spyware so I won't share its name. There are many icon creators out there.In Photosho... | |
| Branding Web Strategy Mistakes - Brand Identity Guru
1. Lack of overall strategy and clear definition of success:Most people realize the need for a site, but don't understand what it can/should do for the company. And when they do have a goal, they don't measure it. We'll often ask people, "What are the obj... | |
| If Content Is King Who Is Queen?
It's been said again and again, when it comes to getting people to visit your site (and stay there for more than 5 seconds), the quality of your content rules supreme. But once you've bowed to interest, saluted relevance and kow-towed to originality, who else must you pay homage to for recognition in the court of website stickiness?The two jewels in the crown of Presentation, for it is of course Presentation who is Queen, ar... | |
| Tips For Getting More Sales From Your Website
(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).(2) Make sure your sales copy is positive and inspiring - people buy things because they want to improve their lives.(3) Identify a problem and show people how and why your product or service solves the problem.(4) Keep your paragraphs short - no more than 2 sentences per paragraph.(5) Use bold headings to brea... | |
| Website Promotion Ideas: 10 Web Site Add-ons To Increase Your Traffic
If you're not getting a lot of traffic to your website anymore, must implement these Website promotion ideas immediately.1. Add a message board to your web site. Peoplewill visit your web site to ask questions and answerother people's questions.2. Add a directory of web site links to your website. People will visit your web si... | |
| Website Conversion Secrets Revealed
In my last article entitled, Maximizing The True Value Of Your Traffic (found at http://tinyurl.com/2cf84), you discovered the importance of generating positive responses from all your visitors.The crux of this strategy resides in the concept known as website conversion, and how it can make you tons more p.rofits with much lesser work.In essence, you can squeeze more value from the same traffic, simply by converting a higher percentage of visitors into paying customers... and the best way to do this is by increasing your conversion rate!Now there're really only two major factors affecting website conversion, they are 1. Website Mechanics, and 2... | |
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