Audio can provide an added dimension to your site. It creates a warm atmosphere where visitors feel like they know you. And it can enhance your reputation as an expert. Here are the top ten ways you can start using audio on your site.
1. Welcome people to your site. Toward the top of the page, add your photo or a short statement saying "Listen to a short welcome message" then a button to start the audio. Keep it brief and tightly targeted to the people you've brought to the site.
2. Make your bio more personal. If you're using a one-page sales letter site, there's a section on why they should listen to you and probably a photo. Add a caption to entice them to click. For example, "Here's 3 ways I can help" with the audio button. This audio doesn't have to echo what's on the page - it can actually have an anecdote or an example to illustrate the written material.
3. Provide client testimonials. One of the most powerful techniques for using audio is to ask your clients to record a short audio testimonial. Ideally you can capture this with a tape recorder at a live event or have them call and record it on the phone. The audio testimonial, combined with a photograph, gives a powerful picture of who you are and why a newcomer would like your services or product.
4. Answer questions. If you have FAQs, consider answering some of them with audio. Sometimes it's easier and faster to explain something verbally than to write the entire explanation.
5. Offer a guarantee. Let them hear the warmth and sincerity in your voice as you share your guarantee.
6. Give them a sample of your presentation. You can record this sitting in your office or use a clip from a live performance. Either way, your visitors will be able to hear your style and form a closer bond with you as a presenter.
7. Provide the latest information. Record a weekly update on news from your industry, then add it to your site. It gives people a reason to return to your site and gives you the status of being the most up-to-date expert.
8. Offer a mini course using email with audio explanations. Instead of all of the material being written, you can change the pace and put a lot of information into a short space by offering some segments via audio. This is especially effective if you want to share a short meditation or visualization exercise.
9. Demonstrate your coaching or consulting techniques by using a short audio clip from a client call.
10. Walk them through a process. If you have a form you want visitors to complete, use audio to walk them through the sign up. Remember to pace your remarks so they can easily complete the tasks as you're talking.
Audio is easier than ever to add to your site. For a complimentary report on How to Add Audio to your Site, send an email to audioreport@TechTamers.com
Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com
10 Seconds Is All It Takes? (how To Grab The Attention Of Your Audience With Your Web Site)
FACT: 30 to 60% of visitors tend to drop off and click to another site when they are forced to click their mouse more often than necessary.FACT: People who use the internet are usually those who are always on-the-go and don't want to spend time figuring out how to navigate any web site.FACT: It takes all of ten seconds for most first-time visitors to spend time on any web site before deciding if it's worth any attention.Yes, it only takes ten seconds for viewers to get interested and stay a little longer to know more about your site and get the information they're looking for.This is the main reason why the first page...
Top Ten Ways To Increase Web Sales - Part 1
You have only 10 seconds to impress your potential buyer.
Your Web site visitors don't care about you. They care what you can do for them. Give them a reason to buy. If you haven't reaped the sales you deserve apply these ten tips:
1. Write dazzling home-page copy that gives your potential customers a reason to click to your product or service sa...
11 Steps To Sticky Web Site!
An attractive and user-friendly Web site is crucial to attracting prospects and holding their interest. Seems obvious, yet poor design and even more poorly written content clutter the Web.The basics of a good web site are simple. Generally, if the purpose of your web site is to convey information, the emphasis should be on clear navigation and e...
