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The Secret To A Profitable Website
Whether you are planning on having a website built for your business or you are looking for ways to increase the sales being generated (if any) from an existing website the following information will be of enormous benefit to you. How To Measure Your Success
The success of any website marketing or sales strategy can be measured in terms of how many prospects exposed to the marketing/sales strategy actually convert to sales. This benchmark is commonly referred to as the conversion rate. The current industry standard Conversion rate for a business website is 1.8% or roughly 1 new sale or lead for every 100 website visitors. Amazingly enough research shows that the majority of business related websites fall below this benchmark. This fact becomes an even bigger issue when you consider that the standard conversion rate of traditional brick and mortar businesses is a whopping 48%! The Elusive Profitable Website
There are however scores of business websites that consistently achieve conversion rates of 10-20% and higher. Even an increase from 1% to just 3% for an existing website would translate into an incredible increase in sales. The methods of achieving these kinds of conversion rates from your business website are Shockingly simple and well documented, they are just not commonly applied here's why? Why Most Business Websites Fail Miserably
Website marketing & development even at this stage is still a relatively new industry. The methods that create higher website conversion rates are slow to be adopted because traditionally website development has been approached from a technological standpoint and not from a marketing and sales standpoint which is the key to understanding these conversion boosting methods. Designers and programmers, however talented and dedicated, simply do not know enough about professional selling. It's not where their talent lies. Yet building and promoting a website that doesn't "know" how to sell is like building a beautiful brick-and-mortar store with a confusing layout, stocking it with great stuff, but then not hiring any salespeople. The Bottom Line
Ultimately, it's about the conversion rate: the percentage of visitors your site can turn into buyers. Lots of dot-coms have turned into dot-bombs because even though they spent tons of money on "sexy" designs and tons more driving traffic to their sites, they overlooked the tiny fact that they needed to sell to visitors once they arrived at the site. The sad thing is, many of those visitors would have bought happily and could have left delighted. Charles Preston is President of Click Response a website design company that specializes in Business Website Design.
5 Website Design Tips To Make Your Site More Attractive
The question that I most frequently hear from people is "How can I attract thousands of visitors to my site each month?" Well, driving high traffic to your site is important, but what's even more important, is designing a website that makes them stay.After all, what's the use of spending all your time and money on creating a unique product that many people want, building a 100-page site, winning top rankings on search eng...
Let Your Website Make You $$$ While You Sleep! And All That Other B.s.!
Well, you've got your product, started your home business, and even have your website up on the internet. Only one problem, where is that money you were supposed to be making? Nothing! No one is knocking down your door to buy your product! Well, here is the real world answer. Just because you have a website up doesn't mean much if people can't find you among the masses of sites out there. And you thought you were done:) Now, the real work starts.......
Choosing A Color Scheme
When you begin the design of your Web site, one of the first things you need to do is decide on a color scheme. Although choosing colors seems like a relatively easy proposition, it's not easy at all. In fact, it's hard.One of the pluses we have as Web designers is that millions of colors are at our disposal. Unlike the print world, we do not have to pay for each color we use. If we want to use a specific hue of yellow, for example, all we need to know is the hexadecimal code for that particular color.One of the pitfalls of having millions of colors to pick from is that some people go crazy and use every color imaginable on their Web site. This is a big no-no. Not only does it look unprofessional to use 20 different colors on your home page, but depending on the colors you choose, your page may not be readab...
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Make Your Web Site User-friendly
You can create a website that attracts customers, not repels them, with a little common sense advice.Everyone wants an attractive professional looking website. But too often businesses think they need a GLITZY site with all the bells and whistles when what they really need is a functional site that attracts customers.Creating a user-friendly website doesn't require a lot of money or a staff of professional, high priced, designers. If fact, they can be the very thing that leads you to go overboard.All you really need to know is what your customer wants and how to deliver it in a way that even a first-time visitor can u... |  |
| Great E-cover Creation In 5 Steps
There are several graphic software packages available to help you create your own e-covers for your product or service. Most provide you with a set of templates to choose from, and have varying degrees to allow you to modify the templates provided. Regardless of which package you're using there are 5 other important steps to consider when design an e-book cover, ... | |
| 6 Reasons Why Using Flash Is A Big Mistake
Most web designers and web design companies will try to convince you that if you want your business to have the best site po... | |
| Using Your Personal Website To Clinch That Job!
With an increasing number of employment portals emerging, it is apparent that internet tools do help bring the job-seeker and the potential employer together. A sophisticated job search engine enables the job-seeker to have a smaller sample of relevant job openings instead of going through countless newspaper advertisements.However, for most job-seekers, their resumes are not attractive enough. They can utilise their personal homepage to boost their chances of grabbing that all-important interview.Here are some tips:Allow potential employers to email your referees:It is important to invite potential employers to email to your referees. Alternatively, you can be systematic and create a simple ... | |
| My Top Ten List Of Extremely Annoying Web Page Design Elements!
Easy navigation and usability are one of the most important aspects of creating a "user friendly" website. However, there are still a "plethora" of web-sites out there that are, to be politically correct, "functionally challenged." Does your website keep people captivated, or does it send them fleeing as soon as they get to the first page? Do you offend your visitors by employing these ten web design faux pau's?1) Music, or any voice recording that automatically playswhen you enter a site, without giving me the option of turningit off. Yes, there are still website owners who think that putting their Midi version of "Play That Funky Music Whiteboy," will some how impress their visitors. Always give people the option of listening ... | |
| Winning Websites
Customers will form an opinion of your business as soon asthey look at your website. Therefore the same basic rulesapply that you use in the production of your brochure andyour business card - It needs to grab attention, be easy to read, have a benefit statement, be friendly and make astatement about your business.More and more potential customers will look at your websiteto find out more about your product or... | |
| How Your Business Can Win Online
There are lots of websites out there that do little to encourage their customers to stick around or buy their products from them. In this article i'm going to show you a typical example of where a small company has gone wrong with its website.Company X is a small family run roofing company. They repair, install and insulate roofs. They spend a lot of time and money advertising in the press and exhibiting at consumer shows and events to attract... | |
| Why Web Pages Appear In The Wrong Location After Uploading To My Website?
If your are a new web designer, you may face a common problem after uploading your web page to your web server. The problem is that the web page appear in the wrong location on your website, and will not be accessible when you type its address in the browser address box.There are two ways to create a web page at your website. You can either create the web page on the server using the server html editor application, or you can create a web page on your home computer and then upload it to your web server usi... | |
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