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Recipe For A Good Looking Web Site
We've all surfed the web and seen some awful web sites.Sites that never completely loaded. Sites with too many photos.Sites with no easy way to find what you wanted. Another way asite looks bad is when each page looks different. You're noteven sure you're at the same site. It doesn't have to be thatway. Templates are the solution. A template is a web page showing the basic elements of how youwant the site to look. The navigation bar, title, banner, andcopyright information are all there on each page. All that'smissing is the content. You can pay someone to do your site, butthis costs more money. If you have a template to startwith, all you need to do is add your content. You can buy a template already created. Find a company withtemplates for sale, choose the look you want, andchange it a little to make the look your own. Here are twotemplate companies; (www.lcpeterson.com/s/websiterecipe.htm &www.lcpeterson.com/s/templatestore.htm). Choose a template and simply change the content and pictures to suit your needs. You can also pay companies to create an original template for you. Don't want to create your own art work? There are numerous clipart and photo sites available. Remember, a web site look can be created from scratch; or, use a template made by someone else and change it to suit yourself. If you want to do it yourself you will need a HTML editor. WhatHTML editor to use? I suggest DreamWeaver. It is expensive but if you want to create web sites for yourself and others this HTML editor is the best one. Remember, teachers and students can get educational discounts when buying. If you have never worked with HTML expect to spend some time learning and experimenting. Many free editors exist but I haven't found them useful. If you aren't sure, try a simple program such as Serif makes then move up to a more professional package. Web Monkey is great site for more web site creation information. The main advantage of using a template is to maintain the samelook and feel throughout the site so your visitors always knowwhere they are. A new page can quickly be added without havingto start from scratch. Professional web site developers usetemplates. Tip: always keep an original copy of the template. Your web site's look is one of your most important decisions.Don't reinvent the wheel. Every time you need a new web page useyour original template, make the necessary changes. This is theeasiest way to a great looking web site your customers will love. Author info: L. C. Peterson is a freelance writer and web siteconsultant. More web site articles and tutorials can be found athttp://www.readysetgosites.com and http://www.lcpeterson.com
Turn Benefits Into Sales With Streaming Media
The "Wow" factor that accompanied the introduction of streaming media on the Web has long passed, and the technology now has to prove itself to marketers. Its' acceptance by advertisers, in conjunction with other rich media technologies, is on the upswing, but it's still not widely used to enhance commercial sites.Companies trying to do business on the Internet are bombarded with marketing advice. Go to your target market. Promote your brand. Develop a web "community." Publish a Zine. All of it, good advice. But shopping carts are still being abandoned at an alarming rate, and conversion has become the most important web statistic.In the absence of live salespeople, who know how to listen and focus in on the customers' desires, businesses on the Web must use the technological tools available to replicate that human experience...
The Top 8 Website Sins Part One
They say the eyes are the window to the soul. Your website then is the window to your business. What would a passerby think of your "window"? What does your website say about you? About your business?Does you...
Orient Your First-time Web Site Visitor
Imagine spinning someone around so profoundly and for so long that when you finally tell them to open their eyes, they ask "Where am I?" not knowing if they are even on the same continent they started from. When someone comes to your web site from a search engine or through a link from another site, it's like that for them. They may have little or no context within which to understand your home page - or another page deep within your site that they've landed on.By imagining and engineering your site for that profoundly disoriented visitor, you can add subtle clues and explicit messages to your site that orient the person arriving at your site from who knows where. You can do this without "dumbing down" your presentation in any way, turning confused visitors...
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Freelancers Bite Back!
The Internet has seen an explosion in so called 'lance' sites. Their service are a sort of go between to bring together clients requiring projects with freelancer seeking work. Whilst the client uses the service for free, the freelancer is charge an ever increasing fees just for the priviledge of bidding for the projects. In theory this seems reasonable but in practice the market is being destroyed by lower and lower bids as more freelancers from around the globe bid against each other, which in turn is pushing down the quality of the work.Some of th... |  |
| How To Avoid The Biggest Mistakes Member Sites Make In Their Marketing Copy
If you have a web site to which people pay a periodic member fee, it's likely that you belong to other member web sites and have done so for at least ... | |
| Stop Sabotaging Your Sales
Do your web pages, sales letters or personal presentations include subtle distractions that unnecessarily cause you to lose sales?Sometimes prospective customers get distracted during the selling process by outside interruptions. You cannot control those. But many sales-killing distractions are caused by what you put in your web pages and other sales messages ...or by what you say in your personal presentations.Here are 3 unnecessary distractions you may be creating that sabotage your sales - and how you can avoid them:1. Requiring Customers to Make Unnecessary DecisionsDesign your selling process so prospects do not have to make unnecessary decisions.Some prospects have difficulty making a clear decision when they have several options. They often react by procrastinating and nev... | |
| How To Make Effective Use Of Web Fonts
Writing for your web site is not the same as offlinewriting. The fonts used for print media are different thanweb fonts. This is because it's harder to read text on acomputer screen and visitors tend to scan your web pagesrather than read them ... | |
| Increase Sales On Your Website! Use Graphics!
How many times have you clicked on a website only to find a screen full of text? You read a large-scale headline and then all you see is text, much like reading a letter. You scan down the page looking for something to attract your attention.Do you know what you're really looking for? You're looking, subconsciously or not, for a picture to show you what's in the web site. You want to "see" what you're getting into.A website without graphics is losing a major portion of the audience it's owner hopes to attract. Think about it for a moment. Whenever you are reading, your mind's eye is creating visual images of the perception of the words you are reading.There are ... | |
| No More Jargon! Pamper Your Audience!
When your company built its website, did you think about the content (the text) of your site? Did you write it for your customers? The answer to these questions is often 'No.'The first mistake most companies make when filling their website with content is overlooking who they're writing for. The most common group they write it for is themselves. They fail to notice that the website is not for them, but their customers.This oversight can define what content is then used for the site. Technical jargon and marketing waffle is used, and the Board is happy. You see, they like marketing speak and they know their products/services ? so they assume knowledge of the products. This results in a website that's not informing the customer of the information they need to know. The customer feels saddened and useless, and shops... | |
| How Does Your Website Measure Up?
Does your website make a good first impression? Is the navigation intuitive? Is the content appropriate for your audience? You've had your website up and running for a while now but you've always had a nagging suspicion that your website is lacking effectiveness and you just can't put your finger on it. You've dabbled with colors, added/removed images re-written the text but it still feels as if everything just isn't working togethe... | |
| Tips For A Successful Website For Any Organization, Ngo Or Go
Most NGOs (Non-Governmental Organizations) don't understand these important aspects of a successful website. Even many governmental organizations (GOs) could improve their sites by following these tips.1. Everything should be viewed and evaluated with the eyes of the visitor: "What's in for me" as the main benchmark for a successful website. That is pertaining to the copy and to the content what ever directed to members or non-members: "You will here find ...." is a better and more inviting statement at the home page, than: "We are the main organisation of ......"2. Most visitors on the Internet are searching for information, so please provide them with that.3. ... | |
| Keyword Density
We can't emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. As we've mentioned throughout the site, search engine spiders love content. Therefore, the more keyword-rich content you have, the better. When a sear... | |
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