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Moving Things Around
How often, men, have you come home to find the living room furniture in different places? Your wife said she was ready for something different, so she moved some things around. It may have been inconvenient at first, but deep inside it felt good to have things a little different at home. Maybe by moving the couch over there it made the room seem bigger. By moving the TV over on that wall gave the room a sense of coziness. The same can be true for your website. If you are in a rut, and your website isn't bringing in the results you thought it should, maybe a little 'furniture moving' is what you need. Recently I moved a few things around on my home page. Instead of hitting the customers with an immediate web design and hosting blurb, I put something that caught the user'seye. My newsletter. Now the first thing that a potential client sees on our home page is an offer for FREE tips and specials. Immediately the customer is 'given' something, instead of the same old here's why we are the best. Since moving the newsletter link to the top, we've had a surge of subscribers, more than we've had in the last 6 months. Moving things around may be good for more than just you. Google watches home pages for stagnant, unchanging information. If your page is not updated regularly, Google (and others) actually figures that into it's vast algorithm that it uses to rank your site among the others. Moving things around can keep your page fresh, and importantly, keep you in the listings. Be careful, though, that you don't move too much stuff. If you have a login link, moving it may confuse those customers of yours that are used to clicking in the upper right corner to log in. Move that, or change it's color, and some users may simply think you've discontinued that service, or have completely abandoned them. Move with caution. Have fun with your website. Keep it fun, keep it interesting, and keep it moving! Will Hanke is owner of Lighthouse Technologies, http://www.techlh.com a web design, programming and hosting company. He is also author of several software applications in use by companies across the US.
Cheap Website Design In Birmingham Due to the large number of people offering website design services in Birmingham, there is always a bargain to be found.Web design companies in Birmingham are in a very competitive market and some offer some great deals at various times of the year.People who are just starting out in a career building custom design websites will often offer their services at a very reasonable rate, basically to build up a portfolio. Once they have established themselves they then tend to increase the amount they charge.I have even heard about one person who for a very short ...
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Tips On Effectively Organizing Your Navigation Not all links are created equal.While all of your links may be important, you must sort and prioritize to come up with an effective navigation scheme. Here's what you should keep in mind:1. Sort your linksYour links should be organized according to their relationship to each other. Any time you can find a way ...
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| Through The Looking Glass My mother used to take me along when she visited an old ladydown a cobbled lane who had a crystal ball on her dining roomtable and a pack of playing cards. My mother was superstitiousand really believed a lot of what she was told by the old lady.She wanted to know what the future held not only for herselfbut for me, her only little boy. I was about five or six yearsold at the time, and used to gaze at the reflected images uponthe crystal ball of the sunlit window behind me and the lacecurtains, although the old lady would place her hands at eitherside of the crystal ball and say that she could see the futureand told of what she saw, I could only see the reflect... |  |
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| No More Jargon! Pamper Your Audience! When your company built its website, did you think about the content (the text) of your site? Did you write it for your customers? The answer to these questions is often 'No.'The first mistake most companies make when filling their website with content is overlooking who they're writing for. The most common group they write it for is themselves. They fail to notice that the website is not for them, but their customers.This oversight can define what content is then used for the site. Technical jargon and marketing waffle is used, and the Board is happy. You see, they like marketing speak and they know their products/services ? so they assume knowledge of the products. This results in a website that's not informing the customer of the information they need to know. The customer feels saddened and useless, and shops... |  |
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