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The Top 8 Website Sins Part One
They say the eyes are the window to the soul. Your website then is the window to your business. What would a passerby think of your "window"? What does your website say about you? About your business?Does you...

The Top 8 Website Sins Part Two
Sin #5Poor Spelling And GrammarWe all make mistakes when we write things down or type things out. Nobody is 100% perfect but a huge number of website owners completely ignore the basics of spelling and grammar.If you're selling a product or service online and your website is littered with spelling and grammar mistakes you're...

The Top Ten Checklist For Low Web Site Sales

You have good traffic, but low client sign ups and other sales. Web sites are only as good as their copy. If your Web sales are down, check your copywriting.

Next time you think Web site--either putting up a new one, or wanting to improve yours for more contacts and sales--use this checklist:

1. Replace long paragraphs of copy with short benefit-driven headlines.

Incorporate sound bites or questions your visitor will feel compelled to respond to such as "Follow up or Foul Up?"

2. Make your copy beneath the headlines short and snappy.

Your potential clients come for easy-to-read material. Like you, they are in a hurry, and want free information fast.

3. Put yourself in your targeted visitors' shoes.

Think, "why are they at my site?" They want two t...


The Ultimate Web Site Marketing Strategies That You Should Know
Most of us know that we need to advertise our products and our services, some of us still believe w...

Three Things You Must Do When Designing And Building Your Small Business Website
If you are going to have a web presence for your small business, it only makes sense that it should actually help you get more business. In order to do so, your website design should focus on performing only one function ? and that's to convey your sales message to your site visitors in an effective and efficient manner.No matter what your web designer tells you, simplicity is best when building your small business website. While having a website with lots of bright colors and flashy interactive graphics might win web design awards, it will probably not help you win customers. In fact, the more complicated your web design, the higher the risk that your sales message will be lost amidst all the fancy bells and whistles...

Through The Looking Glass
My mother used to take me along when she visited an old ladydown a cobbled lane who had a crystal ball on her dining roomtable and a pack of playing cards. My mother was superstitiousand really believed a lot of what she was told by the old lady.She wanted to know what the future held not only for herselfbut for me, her only little boy. I was about five or six yearsold at the time, and used to gaze at the reflected images uponthe crystal ball of the sunlit window behind me and the lacecurtains, although the old lady would place her hands at eitherside of the crystal ball and say that she could see the futureand told of what she saw, I could only see the reflect...

Tips For A Successful Website For Any Organization, Ngo Or Go
Most NGOs (Non-Governmental Organizations) don't understand these important aspects of a successful website. Even many governmental organizations (GOs) could improve their sites by following these tips.1. Everything should be viewed and evaluated with the eyes of the visitor: "What's in for me" as the main benchmark for a successful website. That is pertaining to the copy and to the content what ever directed to members or non-members: "You will here find ...." is a better and more inviting statement at the home page, than: "We are the main organisation of ......"2. Most visitors on the Internet are searching for information, so please provide them with that.3. ...

Tips For An Effective Website
A successful website is something that everyone venturing into the new arena of Internet marketing and communications wants to have. Your website will often be a potential client's first impression of you an...

Tips For Getting More Sales From Your Website
(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).(2) Make sure your sales copy is positive and inspiring - people buy things because they want to improve their lives.(3) Identify a problem and show people how and why your product or service solves the problem.(4) Keep your paragraphs short - no more than 2 sentences per paragraph.(5) Use bold headings to brea...

Tips On Effectively Organizing Your Navigation
Not all links are created equal.While all of your links may be important, you must sort and prioritize to come up with an effective navigation scheme. Here's what you should keep in mind:1. Sort your linksYour links should be organized according to their relationship to each other. Any time you can find a way ...

Tips On How To Design A Great Site
Have you ever walked pass a shop that, for some reason, you just felt that you had to go in? Maybe it was the décor, or the window display, or the pretty girl, or a combination of all those but something in the shop called out to you, "Come in" and you just had to obey.In the online world, won't it be nice to have a site that buyers just had to buy from, despite themselves? Surfers will be drawn to the "Add to Cart" button that squealed, "Click me!" to them. They found that they just had to click the button and buy the item.While I can assure you I can't design such a site, and I certainly am ...

Title Tags - How To Make Them More Effective
The title tags of your web pages are more important than most web authors realize. Once you understand why the title is so important, you can easily write more effective title tags.What is the title tag?In your HTML code, the page title should be placed between the beginning and closing HEAD tags, ideally just after the beginning HEAD tag and before the first META tag.Why is the title tag important?The title tag is important for a variety of purposes.- Most browsers display your page with the title at the top of the browser window.- If someone bookmarks your page in their browser, their bookmark list will show your page using your page title. So if the title ...

To Flash, Or Not To Flash
When considering whether or not to incorporate Flash into your website, you must also consider the target market you are trying to reach.For instance, a website which serves as a depository for articles and information catering to lawyers would probably not be a good candidate for a Flash "makeover". However, if you are a rock band, you may want to consider it.Those are two very opposite ends of the ...

To Hire Or Not To Hire A Website Designer
In the early years of the internet the actual design of a website was either very basic or had to be done using a software package that needed a specialist to use it. Not surprisingly, website designers were i...

Top 10 Web Design Mistakes
As a webmaster, you want to keep your visitors content so they'll come back again. Below you will find ten common mistak...

Top Six Ways To Make Your Visitors To Hate You!
We will take a look at why your visitors may hate you maybe already do! There are many things that make YOUR visitors dislike you, but we take a look the top sex things that make your click the back button on their browser.1. Broken linksHyperlinks that do nothing when clicked are the pain in the butt for any surfer. Test your site often to ensure that all links work as they should.2. Not putting your contact info on your siteIf you are selling a product you must have a way your visitors can contact you! When visitors are thinking about buying a product they like to know where to contact you if there are problems with it and most won't even buy from a site that has no contact information.<...

Top Ten Absolutely Free Websites For Downloading Cool Fonts
The following list of websites is the best compilation of sites on the web where you can download many different fonts totally free. Also, there are a variety of different types of fonts and styles you can download from the following sites so start searching today. Keep in mind that these sites are not listed in any particular order.#1 www.1001freefonts.com/...

Top Ten Fonts For Website Design
The top ten fonts for website design might change in order, but for the most part the fonts that make up this list stay the same due to their popularity. In general, the top ten list includes Arial, Frutiger, Futura, Gills Sans, Helvetica, Lucida, Optima, Palatino, Agfa Rotis, and Univers.The reason these fonts are so popular is because they are simple and easy to read on computer screens with low resolution. As a result, most of the time fonts that are unique, wild, and distinctive are not used on web pages so as not to distract the reader from what is trying to be said and communicated through the font on the page. Since the website uses content to get the point across, it is prudent to use fonts that are easy t...

Top Ten Ways To Increase Web Sales - Part 1

You have only 10 seconds to impress your potential buyer.

Your Web site visitors don't care about you. They care what you can do for them. Give them a reason to buy. If you haven't reaped the sales you deserve apply these ten tips:

1. Write dazzling home-page copy that gives your potential customers a reason to click to your product or service sa...


Top Ten Ways To Increase Web Sales - Part 2

You have only 10 seconds to impress your potential buyer.

Your Web site visitors don't care about you. They care what you can do for them. Give them a reason to buy. If you haven't reaped the sales you deserve apply these ten tips:

P...


Top Ten Ways To Use Audio On Your Site

Audio can provide an added dimension to your site. It creates a warm atmosphere where visitors feel like they know you. And it can enhance your reputation as an expert. Here are the top ten ways you can start using audio on your site.

1. Welcome people to your site. Toward the top of the page, add your photo or a short statement saying "Listen to a short welcome message" then a button to start the audio. Keep it brief and t...


Top Ten Website Design Secrets For Internet Marketing Success
When it comes to marketing your website, you should really work on the design of your site and optimize it so it makes you the maximum amount of money per visitor as possible. The design of your website is very important and plays a huge role in your website's success or failure. Consider the following tips when designing your website:Secret #1 - Clear WritingIt is very important when you write copy, or have copy written by a professional, that it be very clear and to the point. You do not want visitors to have to guess what your site is about, you want to make it clear up front...

Transforming A Site From Good To Excellent
One of the challenges of moving a web site up from good to excellent is transforming it from just a bunch of web pages and graphics to an interactive experience. Another term...

Tried And Tested Tips To Improve Your Website - Part 1
1. DO NOT use excessive graphics or banner images on a single web page. They tend to slow the loading of your Web page. Impatient surfers might close their browser and move on. If you have many images on a single page, consider deleting few of them or moving them to a new page.2. You should include these elements on your website: About Us [Brief description of your company and its products. You can include a few personal details about yourself and your employees], Contact Us [Provide the postal address, telephone, fax, email of your company or business.], A Links to Related Sites page, A Home Page link on each page and Site Search tool to allow visitors to find information on your site.3. Give something FREE on your website. You can offer free ebooks, articles and/or software. The stuff that you give away shoul...

Turn Benefits Into Sales With Streaming Media
The "Wow" factor that accompanied the introduction of streaming media on the Web has long passed, and the technology now has to prove itself to marketers. Its' acceptance by advertisers, in conjunction with other rich media technologies, is on the upswing, but it's still not widely used to enhance commercial sites.Companies trying to do business on the Internet are bombarded with marketing advice. Go to your target market. Promote your brand. Develop a web "community." Publish a Zine. All of it, good advice. But shopping carts are still being abandoned at an alarming rate, and conversion has become the most important web statistic.In the absence of live salespeople, who know how to listen and focus in on the customers' desires, businesses on the Web must use the technological tools available to replicate that human experience...

Turn Harmful 404 Error Pages Into Helpful 301 Redirects
It's a fact, Page Not Found, known as a 404 error, can harm your website Ranking with Search Engines as well as being a Turn-Off for Visitors.A search engine that repeatedly gets a 404 error will de-list the page from its index. Too many 404 error pages on your website and its ranking with the search engines will suffer.Visitors are always just one click away from clicking to another search and another website. Present them with a page not found 404 error and these days they'll not stick around long enough to search for your missing page.How Many 404 Error Pages Do You Have ...

Understand Your Color
Any design on a web application involves the effective input of color scheme in order to impress web surfers, instill a certain image or identity associated with the kind of web site it represents, and add impact to the web pages. However, very few possess the talent and skill of developing a harmonious color scheme. There are even very talented Web programmers who can develop just about any kind of application, but, for the life of them could not understand anything about color schemes.If you ever wondered where designers get the almost-mystical ability to declare if a color is or is not ...

Understanding How Html Color Codes Work
Ever wonder how HTML color codes are put together? For the beginner, it can look like lots of numbers and letters that make no sense. In reality, HTML color codes are written that way for a specific reason that we'll look at in this article.Introduction to the Hexadecimal SystemIn mathematics, the hexadecimal or simply hex is a numeral system with a base of 16 usually written using the symbols 0-9 and A-F. The numbers 0-9 have the same value as in the decimal system but starting with the letter A, the value keeps going up one up to the value of 16. A is worth 10, B is worth 11 and so forth until you get to F which is worth 16.How the HTML Color Codes are put togetherHTML Color codes are composed of six hex numbers t...



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Eliciting Constructive Website Feedback
"It's good.""You've done a nice job.""I don't like it."At some point, you have probably received comments like this when asking for constructive criticism of your website efforts. Unfortunately, the generic nature of these comments does not give specific information on elements that you need to improve your site.So how do you elicit specific, constructive, targeted feedback from the public in order to improve your website? The seven techniques below, when implemented properly, will give you the constructive feedback you need to make your websi...

Website Design: 10 Smart Tips To Improve Your Ad Copy
Your website design may be affecting your sales in ways that you may not believe.Here are a few website design tips to help you improve your website and ad copy for greater profitability:1. You could d...

Keep Them Coming Back - Update Your Site
If you are anything like me, your website is a reflection of yourself. It contains your thoughts and communications, exposed to the entire world at all times. Look at virtually any non-commercial web site and you will get a glimpse at the person behind the monitor.I look at web sites all day long, and I am constantly amazed by the things that people reveal about themselves without saying anything. Is ...