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How To Create A Homepage That Works
Want to know what the worst thing to say on a homepage is? "Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the visitor already knows he / she is looking at your homepage, what's the point in teaching them to suck eggs? Your website's homepage needs to contain much more important messages than a simple welcome statement or brief history to your company. Why has someone landed on your website in the first place? What problem are they looking to solve? What type of information do they seek? If your homepage doesn't convey that your website has the answers to these questions in the visitors' minds then it's game over - they will leave, never to return. 3 Seconds To Make The Right Impression So how you can retain visitors and grab them as soon as they view the homepage of your website? Well, try condensing the key selling points of your business. Why are you different? Why should they do business with you as opposed to anyone else? A lot of businesses also lose sight of the fact that their homepage should not only convey what the business is about but also what the website is about. What can visitors do on the website? What types of information can they find here? What are the best things about the website? If you don't convey all these vital messages quickly via the homepage people will not stick around trying to find the answers themselves deeper within the site. Put Yourself In The Shoes Of Your Customer As with many marketing approaches the key here is to take a step back and imagine yourself as a customer viewing the homepage for the first time. What would you want to see? Perhaps client comments to instil a sense of trust. Or maybe press clippings that illustrate the profile and respectability of the company? Whatever you decide to place on the homepage keep it snappy. Less is more. It's a cliché but it holds 100% true as far as your website's homepage is concerned. About The Author You can get free access to lots more of my articles plus a FREE Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of £47 ($85) here: http://www.magnet4web.com/website_services/?page=freeguide
10 Tips For Killer Website Design
Does website design make a difference in how long people will visit your website or if they'll stay and shop? You bet. You've seen the websites that scream "bad idea" and you know those folks are losing potential customers to their ineffective website design. Whether you are an internet newbie or an experienced marketer, you should understand that good website design is part of the success equation.So here are my 10 tips on how to create killer website design that will invite potential customers in instead of scare them away.1. Easy Navigation- The road to successWhen people come to your website they are usually searching for something in p...
Web Crimes: How To Avoid Common Website Design Mistakes
Thinking about designing your own website? Think again about adding any of these "features"?1. Animated gifs. You know the ones: the dancing baby, the rotating email sign. No matter what you chose, nothing screams out "amateur" quite like an animated gif. Next!2. ...
Ten Fatal Mistakes That Make Web Sites Stink
Since you'll spend lots of time and money to create your web site, don't you want to make sure you're not making mistakes that at best irritate users, and at worst make you lose customers?After all, when you alienate users, you lose potential revenue. Who can afford that?Dr. Jakob Nielsen, Principal of the Nielsen Norman Group, says that the top 10 website mistakes include:1. Not listing prices. Pricing in the most spe...
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Pop-ups Still Work. At Least For The Time Being
Do you remember playing with the jack-in-the-box toy as a child? You knew that if you kept winding it up, eventually jack was going to burst out of the top and startle you!Many of you found old jack-in-the-box an annoying toy and confined it to the toy box.....Well, it reminds me of pop-ups on the internet. Eventhough you know that when you get on the internet there is a good chance a pop-up will present itself, you always act surprised and somewhat violated.But as irritating as they are, pop-ups work. Most businesses are able to utilize pop ups for growing their list. This way they can market to you for years to come. Others actually make sales off of pop up offers.Now, these days if you don't want to deal with pop ups, you have the pop up blockers and stoppers. This pretty much remedies the situation if yo... |  |
| Differences Between Xp Icons And Mac Icons
The icons in an application are the soul of the application; they give it the modern and dynamic look the application has. Also, if the icons are intuitive ? the end user will easily remember the task behind the icon ? easy to memorize then the end users will definitely choose the respective application against one with clogged and strange icons. Icon designers are trying their best to make their creation as intuitive as possible so to make it easier for the end users to work with the applicati... | |
| Increase Your Website Sales Instantly
If there's one thing that I've learnt so far, it's that nothing beats good copy. You may have found a way to bring in 10,000 visitors a day to your site, but if your copy is lousy, you're just wasting your effort. Web sites are only as good as their copy, so if you want to run a successful website, check and double-check your copy! Listed below are thirteen tips to better your copy and increase your sales: 1. Use short benefit-focused headlines. Grab your readers attention from the very first line by piquing their curiosity. Ask a... | |
| Web Design For Ecommerce
Your website is your tool for showing the online community an image of your Drop Ship retail business. Whether or not your business succeeds depends heavily on your website. If your website design is user-friendly, more visitors will purchase your products or subscribe to your newsletter. This will en... | |
| Recipe For A Good Looking Web Site
We've all surfed the web and seen some awful web sites.Sites that never completely loaded. Sites with too many photos.Sites with no easy way to find what you wanted. Another way asite looks bad is when each page looks different. You're noteven sure you're at the same site. It doesn't have to be thatway. Templates are the solution.A template is a web page showing the basic elements of how youwant the site to look. The navigation bar, title, banner, andcopyright information are all there on each page. All that'smissing is the content. You can pay someone to do your site, butthis costs more money. If you have a template to startwith, all you need to do is add your content.You can buy a template already created. Find a company withtemplates for sale, choose the look you want, andchange it a little to make... | |
| Building An Effective Furniture Sales Web Site
Web sites that feature products ? especially furniture or other large items ? require a careful balance of text and images to convey the value of each product.Let's face it. Consumers like to see, feel, and "experience" a product b... | |
| Creating Your First Website? Your Options
Creating your own website is great fun! But how is it done? Well, there are five main options, read this carefully and choose which one you think is best for you!Use software you already have:You may not know this, but you can actually use Microsoft Word to create webpages! This is great, since you can save yourself the cost of buying expensive new software. Just create your document as you would do normally, and then just select "Save As" from the File menu. A new window will open, choose where you want to save your page, give it a name and then select "Webpage" from the drop-down box next to "Save A... | |
| The Right Trigger Words
CNN.com's designers have gone out of their way to make their workdifficult. They could have built a very simpl... | |
| You Had Me At The Search Engine
You've likely heard of the movie, Jerry Maguire, with its famous line, "You had me at hello." Jerry Maguire was luckier than web sites we find in search engines. Many web sites don't attract user devotion at the first word, let alone after scanning the home page. | |
| Awards Program Debate
Daily article:One of the most debated subject among webmasters is the whole concept of web site awards. I'm sure you've seen the little graphic... | |
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