I want you to imagine a lemon. In your mind's eye, see its yellow skin. Imagine cutting it in half with a knife. Now pick up the one lemon half and bring it up to your mouth and suck on the juices.
Do you notice how sharp the tangy lemon juice could be? Does it make you pucker? Do you notice how your mouth is watering?
...Good!
Now you realize the power of words!
See, one thing I was good at in the beginning of my online career was not getting any sales. Really, I turned it into an art form.
So with that said, I want to share with you my 5 all-time favorite ways of getting Zero sales from your website:
1. Headline and Sales Letter
I don't need to have a powerful headline and a compelling sales letter for my site. And I definitely don't need to go to http://www.thegaryhalbertletter.com and learn how to write powerful sales letters for fr*e. It's too much work.
2. Contact Information
Why should I have my contact information on the main page of my website. I don't want to build trust by posting my name, address, email, fax and telephone number on my site. I want to hide behind the internet and in turn people can then hide their wallets from me.
3. Guarantee
Why should I offer a bold gurantee for the products I sell on my website. If people don't like the product then it's too bad. I really don't care that it's been proven that the longer your guarantee is, the less returns and complaints you'll have. What does that stuff have to do with me?
4. Capture Email Addresses
I don't need a web form on my site offering something for fr*e to capture email addresses so I can put them through an autoresponder and increase my sales. And I definitely don't want to capture email addresses by using popups and alert boxes. That stuff is not for me.
5. Call To Action
I don't want to tell people what to do on my website. I don't want to appear pushy. Why should I have a "Click Here To Order Now" link. It's too much of a hassle. They can figure out how to do everything for themselves.
There you have it. Follow this formula like I did in the beginning and you too can get zero sales from your website!
All five things I just mentioned are the basics. Start with the basics first and build from there and you should be well on your way to building a profitable website.
And don't forget the power of words!
Remember that lemon?... Yuck, my mouth is watering again.
Al Martinovic publishes a popular internet marketing newsletter at http://www.milleniummarketers.com and runs a successful home business at http://www.ineedsmokes.com
Use Exclusive Content - When Reprint Articles Dont Do Enough
There is no doubt that reprint articles can serve lots of search engine traffic to your site... All you have to do is to check your traffic logs and you will see how much traffic finds your site via one of the major search engines, as a result of those reprint articles...
Bad Web Design: Activex
ActiveX uses an interesting method for enforcing security ... it doesn't. Well, that's not exactly true. What happens is when a web page requests an ActiveX control the browser determines if that control is already loaded onto your system. If it is the ActiveX control is executed. If not, the user is asked if it is okay to install the control. Additional information about where the control came from and it's security implications is also included.The theory behind this security model is the user knows what's best for his system. In my humble opinion, this is pure hogwash (a stronger expletive came to mind but this is a family site). Is you...
What I Look For In A Website
As my occupation is that of a proofreader, one of the first things I look for in a website is quality copy; to me it's important that the textual content is clear and concise with correct spelling and proper punctuation. Many websites I have looked at have sadly failed to follow this basic rule and the build emphasis has been centred on flashy eye-catching graphics, quite often at the expense of the copy.Good use of graphics is obviously an asset to any website but there should also be an element of simplicity as well; a site should not be so laden with amazing images and effects that it detracts from its purpose. Too often, there are websites with so many things happening on them that the eye gets confused and doesn't know where to look.Graph...
