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10 Web Site Design And Writing No-nos
1. Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message. 2. Don't use unnecessary words or phrases on your site. You only have so much time to get your visitor's attention and interest; make ever word count. 3. Don't make the mistake that everyone will totally understand your web site message. Use descriptive words and examples to get your point across. 4. Don't write your strongest point or benefit only once. You should repeat it at least 3 times because some people may miss it. 5. Don't push all your words together on your web site. People like to skim; use plenty of headings and sub headings. 6. Don't use site content your target audience isn't interested in. If people are coming to your site to find info about fishing don't include soccer content. 7. Don't use 50 different content formats all over your web site. Use the same fonts, text sizes, text colors, etc. 8. Don't use words your web site visitors might not understand. People are not going to stop and look in a dictionary, they will just go to another site. 9. Don't let selling words and phrases go unnoticed. Highlight important words and phrases with color, bolding, italics, underlining, etc. 10. Don't forget to use words that create emotion. All people have emotions, people will have more interest when they are emotionally attached. About The Author Over 40,000 Free eBooks & Web Books when you visit: http://www.ldpublishing.com As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad! http://adv-marketing.com/business
Designing Your Web Site For All Browsers
Let's face it. Building a web site that browses consistently on multiple platforms and multiple browsers is not always as easy as we would like.It is safe to say that most designers spend most of their time building their sites on a given platform. Those with the highest standards should, upon completion, take a look at their creation in different browsers and different platforms.Sure, you could see how it looks in Window 98 with Internet Explorer and let that be good enough, but do you really want to risk a bad web experience for millions and millions of potential visitors? Consider this....A recent statistic I saw reported that 12% of internet users were Macintosh users. Ignoring this fact is like creating a catalog that can only be optimally viewed by one in eight of your customers.Furthermore, not all of the W...
Website Design For Small Businesses
There are many different website design companies, offering different facilities such as flash design, however what should a small business look for wh...
Creating A Basic Web Design Template
A "template" is simply a design format which you can apply to all (or most) of the pages in your web site. The first advantage of using a "template" system is that it allows you to make your most important design decisions at the beginning, and then just focus on content. The second advantage is that it allows you to quickly create new pages based on your standard design.The disadvantage is that many template-based websites look homogenized and seem to lack a unique character. Designers who sell templates tend to use the same formats over and over again, insert the same generic images, and use the same techniques...
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Colorblind People, Can They Really Read Your Web Site?
I once created a notepad-like editor. It is possible with this editor to write Russian text on a western Windows without using a Cyri... |  |
| Do-it-yourself Web Design For Home-based Businesses
Home-based businesses need a strong web presence to combat the inflated advertising and marketing budgets of their larger competitors, but establ... | |
| Is A Web Site Builder Right For You?
A web site builder can be a real life saver to someone without advanced HTML knowledge or tools. Web site builders allow a relative newbie to th... | |
| Custom Website Design - 7 Steps To A More Professional Website
If you are trying to sell a product or service on your website, then it is important to make your site as professional as possible. You might think designing that your own website to look like a professional did so is a rather difficult proposition, however there are many tools online that will help you achieve professional looking design.Step #1 URLFirst of all, you want to come up with a URL that is professional. This means nothing long, difficult to spell or pronounce, or vulgar. What you want is a sh... | |
| Wording Up Your Website
Back to basics. Forget funky design, good copywriting is the key to a clear and intuitive website.Are you losing business because of your website? More and more customers are logging on to the Web to decide where to spend their money because it is quick and convenient, and they can jump from site to site instead of walking from store to store.Web savvy customers don't need to be patient, studies have shown that you need to engage a potential customer very quic... | |
| How To Double Your Online Sales Without Spending Another Dime On Advertising
Learning how to convert visitors to your web site into buyers, is the single most important factor affecting the success of your online business. If you don't have paying customers, your business will fail.FACT: "50% of Visitors are L... | |
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